Design Rationale:
Bamboo Packaging
Bamboo Packaging
• Philippine made and Pro Filipino
• Made fresh, all natural & environment friendly
• A symbol of resiliency in which highly describes
working women,who are driven but still move with
femininity and grace
• I incorporated it with a millennial or middle aged
Pinay [symbolising: integrity, professionalism and
stability] showing grace in form, flexibility and
power through balance -- a it well describes and
jives with the scent of the perfume and its
packaging as a whole
• Made fresh, all natural & environment friendly
• A symbol of resiliency in which highly describes
working women,who are driven but still move with
femininity and grace
• I incorporated it with a millennial or middle aged
Pinay [symbolising: integrity, professionalism and
stability] showing grace in form, flexibility and
power through balance -- a it well describes and
jives with the scent of the perfume and its
packaging as a whole
Design Rationale: [added concept: more focus on the product as branded by Human Nature adhering to the creative story I had composed]
PEARL Packaging
• Philippine made and
Pro Filipino
• Made fresh, all natural &
environment friendly
• A symbol of purity &
innocence in which highly
describes the deep essence of
the brand and being a
Filipina,shrouded with
innocence, conservative, who
are driven but still move with
femininity and grace
• I incorporated a pinay whose image projects purity as she wears white, driven with grace as she wears a fun and fancy hat,
sexiness in her pose but in a sense it is still laid back; promotes conservativeness and innocence... Drives curiosity
-- a head turning scent, pure, elegant distinctively Filipina.
Pro Filipino
• Made fresh, all natural &
environment friendly
• A symbol of purity &
innocence in which highly
describes the deep essence of
the brand and being a
Filipina,shrouded with
innocence, conservative, who
are driven but still move with
femininity and grace
• I incorporated a pinay whose image projects purity as she wears white, driven with grace as she wears a fun and fancy hat,
sexiness in her pose but in a sense it is still laid back; promotes conservativeness and innocence... Drives curiosity
-- a head turning scent, pure, elegant distinctively Filipina.
